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SOTI World Tour Istanbul, Türkiye – That’s a Wrap!

SOTI World Tour Istanbul, Türkiye – That’s a Wrap!

Over the past few years, Istanbul has established itself as one of the world’s largest tech hubs and SOTI has been part of that journey across MEA. The SOTI World Tour team chose to come to Istanbul due to its thriving and vibrant city location and proximity to our customers and partners in and across the region. Istanbul is known for its hospitality, rich culture and innovation. It was the perfect location to host our regional customers and partners, celebrate our successes and collaborate on our future projects.

Who Attended SOTI World Tour Istanbul?

With such a diverse and large region, it is a rare opportunity to have everyone together in person to share updates, wins and customer and partner innovation in a private shared space. From South-East Europe alone we had the pleasure of welcoming more than 60 attendees. Our team had several workshop spaces and brainstorming areas to share our innovation and the SOTI roadmap for 2025.

“As a global SOTI partner, it is always a pleasure to attend these events with SOTI. We have synergy with our joint partners and customers who are facing similar digitization challenges regardless of sector. These events give us all the opportunity to investigate ways to deepen our collaboration in all markets, and we all enjoy the opportunity to promote the impact of the total joint solution by being together in one room.” Natalia Echavarria at BarTender

Which Verticals and Sectors Are Key to The Region?

In the region, transportation and logistics, manufacturing, retail, automotive and aviation verticals drive growth and development. Globally, SOTI works with some of the largest organizations worldwide and we leverage our in-house expertise to share best practices. From global shipping giants, top retailers and supermarkets through to the challenges of the logistics distributors in one of the most complex and diverse global regions, we offered advice on the visibility of tracking, through innovative bespoke applications. All were made possible through enhancements to SOTI MobiControl XS and SOTI Snap.

How Diverse is the Region?

One of the best parts of these events is allowing our customers and partners to share new feature requests and different ways of using our solutions with us. This will not only help to evolve our product range, solutions and features but also enable us to put ourselves in the customers' shoes.

At SOTI, we are agile and prepared in our teams to tailor our solutions quickly and with precision for our customers and partners. This is thanks to our in-house team of local native speakers, expert engineers and software developers, all working to address each time zone worldwide. This is what we heard our customers and partners say they value when collaborating and working with SOTI.

We are constantly making strides to address the needs of these industries, and SOTI is key in supporting digital transformation for many organizations

Thank you to those who attended this fantastic event, we look forward to seeing you all again soon.

To learn more about SOTI World Tour please visit sotiworldtour.com

About Author

Stefan Mennecke
Stefan Mennecke VP Sales, Middle East, Africa & Central, Eastern & Southern Europe

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